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It is foundational that sales professionals leverage their profile to attract, teach and engage buyers. We will guide the participants to convert their profiles from a resume to a resource, providing so much value that your prospective partners or customers will be excited to take the call.   
Sales hunters proactively look for business opportunities. They start every day ready to pound the virtual pavement and convert prospects. They’re effective and difficult to find. Too often, business leaders think they’re hiring a stellar hunter. A few months later, they realized the candidate’s greatest sales skill was selling themselves.  
Eric Shinseki, former Chief of Staff of the Army, is quoted as saying, "If you don't like change, you're going to like irrelevance even less." 
It seems that every prospect wants a deal and closing the sale can drag on while they try to negotiate. Your quota doesn’t change. Your manager is breathing down your back. And prospects expect you to negotiate because they figure you need this sale.
People don’t want to be sold—but they do want help fixing their most pressing problems. Becoming a master at consultative sales will help you earn prospects’ and clients’ trust faster and easier.
Welcome to the 100 Sales Enablement Best Practices! We set out to curate best practices from sales enablement practitioners in the trenches so we could publish them for the benefit of the sales community. We invited the community to submit their best practice suggestions. As we reviewed all the submissions, it was difficult to find ones to exclude, as so many contributed valuable tips. When we narrowed the submissions to the 100 best practices provided by actual practitioners, we found found they naturally fell into five categories: Strategy, Leadership and Management, Training and Development, Content and Cadence, and Sales Coaching. While there were common threads, each best practice is a unique perspective on what all sales enablement leaders struggle with: how to provide sellers the right tools, skills, methods, content and processes to enable them to create more pipeline, nurture prospects, and improve win rates. We sincerely thank all those who took the time to submit their best practice. We hope you find these sales enablement best practices as valuable as we did. Mario Martinez Jr. CEO and Founder, Vengreso  
Throughout this eBook, you will learn 11 key strategies that will help you position your profile to be seen as a thought leader and subject matter expert, leverage your existing network to gain access to decision makers and engage with people who are engaging with you.
Expert selling strategists and "Beyond the Sales Process" authors Steve Andersen and Dave Stein reveal what decades of experience and deep research have taught them about how societal and technological changes are dramatically changing how we need to relate to and engage with our customers and every prospect differently.  In this segment we learn that if we haven’t already evolved, we are already caught behind the curve! Fortunately, they also show us the strategies our sales teams need to adopt to get back out in front.
So you’ve run some lead generation campaigns but haven’t gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.
Engaging webinars and training sessions are more important than they’ve ever been. For presenters and trainers, this raises the bar for cutting through the noise, getting attention, and creating an experience.
The purpose of this paper is to explore the 17 innovations occurring to the methods of training and learning. Some are in their infancy; others are more mature. Additionally, we'll suggest some neuroscience-based practices to help you develop your organizational training.
How to use video in your sales enablement practice to help your reps ramp up more quickly, sell more efficiently, and share best practices more easily. Click below to download this Whitepaper.
Everyone wants good sales coaching, but it's not easy to get stakeholders aligned on how to do it. Where's the disconnect, and what can you do about it? Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn important insights from the new 2019 State of Sales Coaching survey. Our speakers will compare survey responses from sales reps, managers and sales enablement pros to uncover:
Only 16% of buyers say that sellers convey value effectively when selling virtually. Is your remote sales team missing the mark?   
Able, adjusted, all systems go, apt, equipped, fit, in order, organized, planned, prepared, primed, qualified, rehearsed, set. These are all synonyms for the word ready. The question is, can you really be sure that these words apply to your sales team? To help you not only shift the way you think about sales readiness, but actually take steps towards ensuring your own sales organization’s readiness, we have compiled 22 tips to guide you.  
Research has confirmed that many of the behaviors sales people execute actually drive down performance. Because sales people are largely unaware of how the brain instinctively creates a buying decision, they do not know if they are selling in a way that contradicts it. Yet, there have been thousands of scientific studies that have codified how the brain is hardwired to be influenced. When sales people align how they sell with these scientific principles their ability to sell is enhanced.
The days when a salesperson could close a sale with a "feature dump" presentation and win the sale are long gone. Unfortunately, many salespeople don’t know there is an alternative. They know they need to talk about "value" but how to do so isn’t as obvious.
This session is prescriptive and actionable. We will roll up our sleeves and discuss practical ways to identify sales issues involving people, leadership, pipeline, and process and some top actions to take immediately to work toward bigger revenues. Determine what you know and what you just think when it comes to facts about your sales team.
The old adage "People love to buy, but hate to be sold to" is rephrased from the seller side to "Salespeople love to win, but hate to lose." Sales management might say, "I want to help salespeople close business-and close the right business." Because as sales managers well know, the hot pursuit of a win can backfire when salespeople go after deals that aren't profitable.
Frequently selected for their ease of use and accessibility, gift cards are a tried and true incentive often used to encourage sales teams to meet and exceed their goals. However, many people think gift cards can be impersonal, and that the recipient may not feel truly recognized. When managers and executives shift their view of gift cards to branded currency, these simple rewards can quickly energize the sales team's engagement and performance.
For years, marketers have managed corporate social network accounts (i.e. LinkedIn, Twitter, Facebook,...) for branding purposes. Now, leading companies like IBM, ADP, and Hewlett Packard are going one step further. They are teaching their sales people how to leverage their social networks to generate high quality leads. The reason is simple. As B2B buyers rely more and more on social networks for purchasing decisions, successful sellers are sharing valuable content to position themselves as experts and attract buyers.
A recent survey found that organizations exceeding revenue goals stand out as developing thoughtful, buyer-first strategies. And at the heart of these strategies is sales and marketing alignment.  
Sales and Marketing teams exist in highly competitive, ever-shifting environments. Determining your teams’ focus can be a game changer and help set the stage for immediate and long-term WINS.   
Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Yet sales enablement professionals must get new hires up to speed and keep teams on track in a world where face-to-face meetings are impossible. Traditional training and sales enablement approaches won’t solve this challenge. But building a virtual training program when you’ve relied on in-person sessions can feel like an overwhelming task. Fortunately, there are proven tactics that organizations can employ to train across geographies and time zones. Use this guide to learn how the right strategy and technology can help you manage high-performing virtual teams.
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