The pandemic year has businesses focusing on reaching the right prospects with the right message through the right medium. This Focus Report takes a closer look at companies’ digital marketing transformation. Learn why experts we spoke with say it’s more than just buying digital tools, it’s rethinking the way you’re working. The report includes: Forrester’s survey on what marketing technology companies are investing in Marketing’s expanding role in the sales process Why TikTok is a viable channel for B2B marketing Selling directly without ruining channel partner relationships Breathing new life into virtual events Download this Focus Report to learn more.

Why do executives test and screen salespeople?  How can your sales teams circumvent that process and develop trusted advisor level relationships with those executives? 

The world is emerging from COVID lockdowns, but employees continue to operate differently than they ever used to. Managers are challenged with improving their team’s performance and maintaining a positive workplace culture while most continue to work remotely. Our new report on managing for improved workplace performance addresses issues that are critical to managers of sales and non-sales teams alike. We look at: The future of incentive travel, a key component of many sales managers’ motivation efforts How the pandemic year changed employee recognition Why 2021 requires a new type of sales management Our cover story features insights on motivation and making work matter from Michael Patrick F. Smith, a playwright and musician who worked for a year in the oil fields of North Dakota to test himself and exorcise some demons from his past. Smith has written a book about his experience, and it’s surprising how many of the lessons that he took away from his year toiling as an oil field "swamper" are applicable to managers who work in a completely different environment.

This webinar will teach a three step reverse sales coaching model that helps drive performance and results. Often, we tend to apply sales coaching and training in a very linear fashion; whereas, this webinar will teach a very unique three step methodology that will help sales leaders uncover the following:

We’re all well aware that today’s workforce is very different then that of just last year. Whether your organization is now returning to the office, staying remote, or implementing a hybrid model, there is a need to connect employees together and create meaningful collaboration to support organizational priorities. Plus, employees are looking for ways to stay connected with each other and methods for accelerating their ability to upskill in areas critical to team, organizational and personal success.

In this session we will go through the top ways to get from wanting a more diverse and inclusive sales team to creating one that IS more inclusive, through planning and taking the right steps to success. 

As workplaces become more distributed, managers often find themselves managing remote or virtual team members. This geographic distance sets virtual leaders up to make five critical management mistakes that can reduce productivity, derail teamwork, undermine organizational loyalty, and increase turnover. Without team agreements about expectations and processes, working on a virtual team can feel like floating on a rudderless boat in the ocean.

Four critical fears have proven to be the greatest barrier to improved sales performance. Our experience has shown that leveraging personal power is, by far, the most important factor in addressing the Four Fears and ultimately determines success. Personal power is the single biggest "make or break" factor in performance for any career, sales or otherwise!

We all seem to recognize that sales coaching can significantly improve the performance of your sales force. But as a sales leader, how do you help your front-line sales managers get the best results possible for their time and effort?   

Would you throw a party if your chief financial officer told you "I can account for 94% of our expenses this year?"  Of course not - and yet, when your chief revenue officer says, "We hit 94% of our revenue goal - let’s go celebrate!" your sales team is throwing a big party.  Many CEOs and company leaders hold their sales team to a different standard and tolerate things they would never put up with from other departments.  Often without even realizing it, they accept mediocrity instead of having the sales team they truly deserve.

Today's younger sales reps expect more feedback and coaching from their sales managers. Veteran sales reps want to stay on top of their game but don't want to admit to their deficiencies. And their sales managers are hustling to meet the demands of upper management, worrying about meeting quota and putting out the latest fire. Sound familiar?

With a pandemic raging, a vaccine available but people still cautious, marketing has been highly competitive. It isn’t getting any easier. But you can’t give up. You still need to attract leads, create visibility, excite people to work for you and enhance your company image.  

Corporate meetings and marketing events continue to be confined to virtual experiences. Whether you are crafting an internal event for your entire employee base or a conference to invite all your customers to network and engage with your products, we will provide you with some tangible tips and tricks to help guide your planning process.

Get A Coach | Be A Coach the authors introduce a new framework for coaching that extends the benefits of this powerful tool to the masses. You will see how everyone, at every level of the organization, can get a coach anytime they need one, anywhere they are within the organization and for anything they are doing. Why? So that people can get better results in their job, more fulfillment in the workplace and more growth and development in their careers. For the organization there are also huge benefits: Facilitating knowledge transfer Fostering collaboration Closing the skills gap Establishing real time, on-demand learning

How can sellers break through the noise and differentiate themselves from the crowd?

Is your sales content helping reps close deals? You might not know the answer—and you’re not alone. Many sales enablement pros and product marketers who support sales teams lose sight of their content as soon as it’s released.  

When you set out to target new business, you probably have an ICP in mind - your ideal customer profile. When you set out to recruit a new sales professional for your department, you should also have an ICP. In this case, ICP stands for ideal candidate profile. The individual you envision possesses nonstop energy and resilience, outstanding listening skills and can close deals faster than you can blink. Go ahead and blink. Then, pinch yourself. Because you are dreaming. These types of candidates don’t just sail into your organization. When you’re recruiting, you must look for candidates who are highly coachable. Using the right guidance with the right tools, over time, you’ll be able to develop your new rep into the polished professional you envision. Coachability is one of the top traits that sales managers consider when they’re hiring. In our Voice of the Sales Manager survey, respondents rated the most desired characteristics in their reps as follows: 1. Problem solver 69% 2. Confident 66% 3. Positive attitude / Optimistic 64% 4. Takes initiative 62% 5. Highly coachable 60% Click below to download this free White Paper from SalesFuel.

Every sales organization has its top performers—the standout sellers who beat their quotas month after month, quarter after quarter, year after year.  

With respect to other positions, hiring salespeople is different, isn’t it?  Hiring a top sales performer is like looking for an Olympic athlete in a sea of weekend warriors. Often, candidates excel at selling themselves during interviews, but fail to sell enough of anything else after they’re hired. You need to get sales hiring right, and there is a better way. If you hire salespeople or support the managers who do, this webinar is for you.

Optimizing the LinkedIn profile, from a resume to a resource. From search engine optimization to branding you as the vendor of choice, this program will help you position your profile to attract, teach, and engage your buyers.

Basic Premise:   There goes half of your valuable outstanding training, down the drain. A strong, healthy self-Image and personal concept is vital for human beings to improve themselves.

Gamification begins with the effect of human psychology on performance and illustrates the many ways to use behavior to build a better workplace culture.

Enterprise sales teams that can adapt and respond quickly to changing needs and trends will be well positioned to stay one step ahead of the competition. This involves agile sales enablement training with content that is fresh, accessible and measurable.  

Have you ever watched a customer’s eyes glaze over during a salesperson’s proposal presentation?