Executive Summary How do you know if your executive presentations are effective? In this white paper I am going to give you a series of tests you can use to form an objective assessment about the quality and effectiveness of your presentation. I have spent nearly fifteen years researching and reviewing literally hundreds of sales tools and presentations from big companies to small boutiques, and many in between, and believe the effectiveness of an economic impact sales tool used in (and after) the sales process boils down to these important criteria:

An effective learning management system (LMS) engages your workforce, reduces training costs and elevates skills to maximize productivity. But if your system isn’t optimal, it’s not delivering these benefits.

There are several types of executive presentations required throughout the sales process.  Buyers may require your team to provide an introduction to your organization or perhaps a closing presentation.  It is critical to inform, educate and, most importantly, provide value that will further the buyer’s journey. The goal of this webinar is to help you and your team execute quality presentations.  

If you're a busy mentor, trainer, manager or leader, then developing a strong coaching habit can help you work less hard and have more impact.

For salespeople to succeed, they need the right mindset, the right attributes that build influence and make you someone worth buying from. When you have the mindset, you need skill sets to be accomplish the outcomes that allow you to create and win new business.

Sales organizations often look at the competition as the enemy that must be beaten. With this mindset, salespeople and managers often fight the competition in full view on the customer’s front lawn, damaging your company’s reputation.

Strategy, when executed well, is the biggest differentiator between sales and marketing organizations that succeed and those that don’t. While the CEO must drive strategy, all leaders, and particularly sales and marketing executives, must have a deep understanding of why their ideal customer would buy from them vs. their competition. They must also be able to take a broad company strategy and identify the critical issues within their functional area that must be addressed. Yet, when asked to articulate it, they cannot. As a result, they can never align their sales and marketing teams to focus on the critical issues. This condition can be remedied easily. 

Today's C-Suite executives have a wide variety of concerns, mostly involved with planning, managing and affecting change throughout the organization.  They are also concerned about multiple constituencies - customers, shareholders, employees, suppliers, competitors, business partners, regulatory agencies and the various governments in which they operate - both domestically and internationally.  C-Suite executives are willing to meet with professional salespeople if they are convinced that the salesperson can deliver true business value to them. This white paper will outline the six steps that will enable you to successfully engage with C-Suite executives - and to maintain and leverage those relationships over the long term.

Buyers avoid sellers. They work 2/3 of the way through their buying process and then meet with sellers to negotiate price, commoditizing even the most unique products and making it difficult for sellers to truly understand and deliver value.  

With $40+ billion in annual revenue; 55,000+ employees; and customers in over 160 countries, Lenovo has to appeal and respond to a diverse customer base. Its North American Operations team supports both Global Sales and Services, so access to timely, actionable information is critical. 

It’s no secret that organizations often fail to get a significant return on their sales training investments. Why? Because many organizations use event-based training without change management plans.

Why are so few salespeople highly successful? Why do talented, intelligent people, with outstanding products and excellent training, still plateau well beneath their potential?

It’s no secret, companies with positive cultures thrive while those with negative ones can wither. But how do you build a positive organizational culture? And once you build it, how do you maintain it? This Webinar will teach participants about the nine items needed for a positive company culture so they can get started building a culture that will energize their organization, engage employees, and ultimately delight customers!

Ready to build stronger relationships with your customers and prospects? Looking for opportunities to connect with your audience at a deeper level?  It’s easy and cost-effective with live webinars.  And your key to success is in the planning, setup and execution. 

PowerPoint is the basis for much of the training material you use, and yet it’s text-heavy, dull, and boring. See how you can revolutionize your presentations and other training material using visuals, diagrams, and animated sequences, with some helpful how-to guides, and a collection of awesome PowerPoint tricks, plus a free PowerPoint toolkit to kick start your efforts for everyone that attends.

If you consider… How long it takes to ramp-up a B2B sales rep How many reps miss quota How many opportunities end in "No Decision"…

LinkedIn is rolling out it biggest design change in its 14-year history. If you don't have it yet, you will soon.  Join LinkedIn expert Kurt Shaver as he reveals the new features along with which of your old favorites are disappearing. 

You can build the most awesome webinar ever, but it’s meaningless if no one comes to hear it. For marketers today, building a webinar audience can be a major challenge.

The numbers don’t lie—prospecting is challenging. Consider: It takes 18 dials to connect to a single buyer 10-30% of your customers will stop doing business with you each year Your sales team has a 56% greater chance of attaining quota if they engage buyers prior to buyers contacting potential vendors

According to a recent CSO Insights’ study, 60% of participants report a ramp-up time of greater than or equal to 7 months. In 2003, this number was only 40%.

Technology has not only impacted the way we think, it has also shifted into high gear how we receive and consume information. This plays out across all divisions of business, and sales and service organizations are no exception. Embracing new technologies, and accommodating personal learning styles, generational expectations, and varying skill levels, requires a comprehensive learning approach -- one that combines traditional and modern modalities that fit your company, your team and your culture. 

For many B2B companies, selling in 2017 is akin to navigating an ever-shifting obstacle course. You start the new year with (what you think) is a bullet-proof plan, and then, seemingly without warning, something fundamental changes: a significant new competitor enters your biggest growth market, your product team announces a major release that dramatically shifts your buyer targets, or your newly appointed sales leader decides to roll-out a new selling methodology that renders all your existing go-to-market tools obsolete. The reality is that sales forces are change-intensive organizations, and the pace continues to accelerate. Managing through this kind of change requires a sales force, and a sales development program, that can respond quickly to help sellers acquire new knowledge and skills, and respond to dynamic buyer and market requirements. But where do you start? In this live interactive session, Qstream VP of Marketing Lisa Clark will discuss the new requirements facing sales and marketing pros responsible for team readiness, as well as emerging tools and techniques proven to help your sellers successfully navigate the inevitable changes to come.

The makeup of today's sales organization can span up to four generations.  Engaging sales professionals across this spectrum requires a blended training approach, and new thinking about the content we develop and the modalities we use to deliver it.    

A subscription-based training model can help to empower your customers with the knowledge and skills they need to get the most out of your product or service. Selling training to your customers is also a tremendous business opportunity that will help to improve the ROI from your LMS. But where do you start? What’s the best way to package this kind of training? How should you market subscription-based training to your customers?