People buy from people they trust . . . and they trust people who are authentic. 

While artificial intelligence (AI) has had a starring role in overall learning and development (L&D) lately, it has been more of a cameo for leadership development. But that role has started to evolve over the last year, according to the 9th Annual Leadership Development Survey conducted in partnership between Training magazine and Wilson Learning Worldwide Inc.  

When performance falls short, most leaders look to coaching, comp, or headcount. But what if the real issue lies in one of six hidden forces shaping how your reps show up and sell?  

Beyond the Discount: Coaching Your Sales Team to Negotiate Smarter

Beyond the Sales Process focuses on the frontline of engagement with customers. It is specifically intended for salespeople, account managers, their managers, and sales leaders, as well as others who have responsibilities and pressures associated with developing and winning business, and those who are tasked with extending and expanding their relationships with customers.

Ask a CEO to name his or her organization's most important asset and you're sure to hear "our people," followed closely by "our customers." Everything  else  takes  a  backseat, and  yet few books are written about how these two most  valuable assets interact, engage, align, collaborate, innovate, and create value together. Beyond the Sales Process focuses on the frontline of engagement with customers. It is specifically intended for salespeople, account managers, their managers, and sales leaders, as well as others who have responsibilities and pressures associated with developing and winning business, and those  who  are  tasked  with  extending  and expanding their relationships with customers. In the case studies that follow each section, you'll learn how top companies engage differently and grow successful customer relationships based on collaboration, innovation, and mutual value creation and co-creation. These case studies provide an in-depth perspective on how industry leaders across the globe engage, win, and grow with their customers. Adecco Staffing U.S., BNY Mellon, Hilton Worldwide, Honeywell Building Solutions, Merck/MSD, Panasonic Corporation, Securian Financial Group-Group Insurance, Siemens AG, and Zurich Insurance Group have generously provided us with their stories. While this book is largely intended for those who want to consistently be at the top of their professional peer groups and are willing to consider new ideas to help them succeed, it will also be of value to the managers and leaders who motivate, coach, and support the efforts of their teams. Thus, this  book  is  for  those  customer-facing  professionals  who need to drive their performance to the next level of effectiveness. Click VIEW below to download these valuable strategies.

Regardless of industry, organizations are starting to recognize the value of big data and how they can use it to gain new insights about their business. CITO Research has surveyed Qlik customers in healthcare, banking, securities & investments, insurance, telecommunications, and retail. Download this white paper to learn more about how they are harnessing the power of big data to generate business benefits and competitive differentiators. 

In his new book, Blindspots: The Hidden Killer of Sales Coaching, sales coach, trainer and author (The Funnel Principle) Mark Sellers exposes a universal problem facing sales leaders - they all have blindspots.  The fundamental problem with blindspots is they prevent leaders from creating emotional connections.  As a result, leaders don’t get everything their people have to give, and performance and results are compromised. 

What’s the number one issue facing L&D professionals today? It’s "Scrap Learning," a term that describes the gap or wasteland between training delivered and not applied back on the job. Said differently, it’s the flip side of training transfer. You might be wondering how big the problem is. According to several research studies, estimates range between 45 and 85 percent. These percentages make it a critical business issue because it wastes both money and time, two precious organization resources. 

Despite growing popularity, marketing automation remains underutilized in many organizations that could greatly benefit from it. It can open a world of new opportunities for your business as described in our free ebook, Guide to Marketing Automation.   Marketing automation streamlines complex marketing processes, allowing companies to efficiently manage campaigns across multiple channels. By automating repetitive tasks like email marketing, segmentation, and lead scoring, it frees up valuable time for strategic planning and creativity. Marketing automation streamlines your marketing efforts to:  1. Save time and money on your marketing efforts  2. Drive more sales  3. Get to know your clients better and strengthen customer relationships  4. Improve the user experience  5. Automate repetitive tasks  With Brevo, marketing automation has never been so intuitive and approachable. Don’t wait to take action and drive growth for your business.

Enterprise sales teams that can adapt and respond quickly to changing needs and trends will be well positioned to stay one step ahead of the competition. This involves agile sales enablement training with content that is fresh, accessible and measurable.  

Attendees will learn the importance of training managers in these times, including best practices in selecting and training the best people to manage people.   

Poor sales leaders can do real damage, costing organizations billions of dollars each year and driving attrition of your best people. Yet, when given the right training, Sales leaders not only improve, they can become the "secret sauce" that turns a good organization into a great one! Good sales leaders become a magnet for top talent, increasing productivity and engagement.  

Join Dr. Britt Andreatta as she walks you through insights from building an award-winning leadership training for healthcare professionals. This brain-based program leverages the latest research on healthcare organizations and workplace well-being as defined by the AMA and the U.S. Surgeon General.  

Some aspect of meeting virtually is here to stay, but B2B sales and marketing professionals are eager to return to trade show environments and live marketing events. In-person events produce stronger leads, present opportunities for unplanned encounters and provide a means to build trust in a way that cannot be duplicated virtually. This Focus Report explores why businesses are ready to return to exhibit halls and what these events in a post-pandemic world will look like. With an understanding that hybrid is here to stay, we learn from experts how to make it work with trade show and marketing efforts.

An effective learning management system (LMS) engages your workforce, reduces training costs and elevates skills to maximize productivity. But if your system isn’t optimal, it’s not delivering these benefits.

Negotiation has long been thought of as a soft skill or a set of counter tactics in response to a random tactic from the other side.   Over the last 15 years this myth has been disproved.  Brian Dietmeyer helps us understand why  97% of what happens in a business negotiation can be anticipated and - in many cases -  prevented by a systematic use of data.

Brian Tracy explains the most important quality that a manager should have, the three most common mistakes leaders make, how to set better goals and the importance of the work culture.

The next frontier of organizational success is more human than you might think.  

Are you ready to revolutionize how you prepare your sales force to go to market? Do you want to learn how to build a strategic enablement program that delivers results? This webinar is for you.  

Here’s a reality check. Sales managers often get set-up to fail. You’ve heard this story before. Top sales producer is promoted to sales management only to discover that the skills required to lead and develop a high performing sales team are very different than those required to be a top producer.

The state of sales training and development is in flux. It needs to be. For some period of time during your sales onboarding, you’ve got a captive audience. After that, sales people are on the move. And realistically, even during onboarding, it’s not like you can run a 6-month, in-person, ILT boot camp, to everything your reps need to know and do. And yet, we’re expected to produce results. How do we do it successfully?

Join Chris Cowan, VP of Sales at AchieveGlobal and Stephen Berry, head of corporate sales training at Waste Connections in an online discussion and Q&A session to reveal the success story about how Waste Connections, a leading solid-waste handling services provider, built a unified, skilled, and productive field sales organization through the use of skills training.

Everyone knows that gaining access to executives is often critical to success in B2B sales. On one hand, technology like Caller ID, Voicemail, and Email Filters have made it harder than ever to reach C-Level executives.