Anita Nielsen, the President of LDK Advisory Services, is a Sales Enablement Consultant and Coach with over 20 years-experience in B2B sales and sales support. As an advocate for sales professionals, Anita is dedicated to coaching and equipping them for long-term success.  She is also the Author of the recent best-seller “Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career.”  She holds a bachelor’s degree in psychology and an MBA from the New York Institute of Technology.  Anita lives in Chicagoland with her husband and two teenaged children.