If you Google sales training, you get 2.5 billion results. Do you think every program works? You know better. Attend this webinar to find out the secret to sales training that works every time, regardless of the topic, audience, or delivery platform.   

As a sales leader, you rely on your forecast data to be accurate. But your salespeople feel providing sales data doesn’t help them sell, and view it as extra "paperwork."  As a result, the forecast data you receive from your salespeople is typically incomplete, inaccurate, or irrelevant. 

John Sweeney and the Brave New Workshop have been leading laughter-filled, high impact workshops for sales leaders & sales professionals for more than 20+ years. In this interactive, fun workshop we will practice how to harness the power of improvisational mindset and behaviors to increase sales effectiveness.  We'll be sharing our best practices we have successfully delivered in partnership with hundreds of sales organizations, across thousands of events. 

Engaging webinars and training sessions are more important than they’ve ever been. For presenters and trainers, this raises the bar for cutting through the noise, getting attention, and creating an experience.

So many sales organizations operate with front-line sales managers "doing their own thing." It's like a free-for-all. Here's a pro-tip: the best-performing sales management teams work cohesively as an aligned, well-oiled machine.

Just like face-to-face meetings, virtual meetings and events still begin with the basics.  Think about the demographics of those attending. Before you start planning the agenda and developing content, you must consider your participants. Who are they? What is the average age? What are their interests? What are common threads that bond them? Then, how will you get them to stay engaged? If you can’t envision them participating in something live, don’t expect them to do it virtually either. Ultimately, you need to determine what is going to make this meeting or event successful for your attendees"    With this as a starting point, this eGuide - created by the experienced staff at One10 Marketing - will walk you through the considerations and process that will guide you to creating a successful virtual event or conference.  

This session is prescriptive and actionable. We will roll up our sleeves and discuss practical ways to identify sales issues involving people, leadership, pipeline, and process and some top actions to take immediately to work toward bigger revenues. Determine what you know and what you just think when it comes to facts about your sales team.

An MIT Sloan School of Management study shows that companies with technologically savvy leadership perform better in terms of revenue growth and profitability than those whose leaders lag in technological know-how. Yet only 17% of C-suite leadership at nearly 2,000 companies surveyed are digitally savvy. The new Focus Report from Sales & Marketing Management looks closely at what this means for overall performance and how B2B companies can improve their digital savviness at the top.

For years, the marketing industry has debated how to measure the return on investment for various marketing initiatives. This webinar, designed specifically for marketing professionals, describes how to measure the impact and ROI of all types of marketing campaigns, advertisements, promotions, and other similar activities. 

Virtual teams are here to stay. Soon, many companies will return to the office, but with smaller footprints and more flexible work-from-home policies that—while convenient—will make live team communication more complex than ever before. 

We can measure an endless number of activities and results with CRM and business intelligence tools. But like the old saying, just because we can measure something doesn’t mean we should.   

In March 2020, business as usual ceased to exist. Our first report on managing during a pandemic includes insights on how to lead in uncertain times and whether selling during a global crisis is even a good idea. Other topics: Tips for better virtual meetings Marketing agility during a crisis How subscription models can help companies weather tough times

As businesses settle into a completely remote work world, managers are wrestling with how to keep their teams engaged, motivated and productive. Leading with honesty, openness and empathy are more important than ever. "Everyone will remember how their boss responded during this time. Did they focus on you at a human level?" said one workplace consultant. Other topics: Futures, not foosball, get workers excited How top-performing companies use incentives

COVID-19 has caused managers to rethink everything from recruiting and onboarding to client interaction and go-to-market strategies. We look at what being "digital ready" requires and why some pandemic-induced changes are likely permanent. Other topics: How the best sellers can help their customers thrive 6 steps to adapt to the new economic reality Preparing to fire up the revenue engine post-COVID

Is the officeless world inevitable or overblown? That may yet be determined, but managers should be adjusting to the work-from-home trend whether it’s temporary or permanent, and no matter if it’s for part of their team or companywide. Valuable lessons have already emerged from the few months that nearly everyone who is still working has been doing so remotely. Our special report covers these important topics: How companies are building corporate culture when teams are not together Tackling low morale among remote workers (It’s more prevalent than many realize) Fostering creativity from afar What jobs are best suited to remote offices

COVID-19 has upended B2B commerce. Customers are asking for price cuts, flexible payments and freebies. Those businesses facing a significant downturn are pressured to be as accommodating as possible. Is a price cut the right move? What is the long tail of this immediate challenge?

Our collection of stories looks at how managers can help employees cope with the anxiety, stress and other challenges that come with the extended WFH world.

According to Fortune magazine’s list of the "100 Best Companies to Work For in America," 81 percent of workers in companies on the list report that they work in a fun environment. In fact, the variable of "fun" is the most distinguishing variable between those companies who make the list and those that do not. Employees at the best companies are having the most fun and if you make fun part of your work culture, your employees will fare better as well since fun is a proven driver of productivity, results, creativity and better relationships.

There’s a lot of advice "out there" around leading and developing salespeople. But irony is that most advice is focused on improving half of this word: sales. Sales forecasting, sales pipeline management, sales metrics. What’s missing is the last half of the word, which is people.

Technical sales representatives, sometimes also referred to as "sales engineers", are a critical part of many companies.   They work in a variety of industries, such as:  industrial/manufacturing, software, building materials, automation, HVAC controls, telcomm... just to name a few.   In general, they are selling complex technical products or services and they are a merger between the typical sales rep/AE and a technical support specialist or engineer.  It takes a unique blend of traits and skills to be a successful TSR.  

Thought leadership: creating, curating, and engaging on content is foundational to attracting your targeted audience and starting conversations on LinkedIn.   

As companies implement long-term or even permanent WFH policies, managers need to consider how to keep remote workers on track, recognize accomplishments and maintain a strong corporate culture. Our new special report takes a closer look at managing for peak performance in a remote world. We look at what changes managers have made during 2020 and why companies may want to think twice before shifting to permanent remote teams.

The pandemic year has businesses focusing on reaching the right prospects with the right message through the right medium. This Focus Report takes a closer look at companies’ digital marketing transformation. Learn why experts we spoke with say it’s more than just buying digital tools, it’s rethinking the way you’re working. The report includes: Forrester’s survey on what marketing technology companies are investing in Marketing’s expanding role in the sales process Why TikTok is a viable channel for B2B marketing Selling directly without ruining channel partner relationships Breathing new life into virtual events Download this Focus Report to learn more.