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Membrain
Sales Process Tool
Map our your unique sales process in minutes. A well-designed sales process allows the replication of best practices, introduces a shared sales language, discipline, and minimizes risks for both buyer and seller. It's a powerful concept. But, where to begin? Download this interactive Excel tool to: Define your ideal customer profile. Identify which prospects to pursue (and which not to). Capture knowledge and best practices from your team. Outline qualifying criteria, milestones and steps that build value. Sequence steps and milestones to ensure pipeline momentum. In short: plug in your information and get some inspiration from this tool - finish with a killer sales process to increase win-rates and deal sizes!
 
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Effective Sales Process Execution
Sales is in an effectiveness crisis, with 47% of sales professionals failing (according to CSO Insights studies). It's easy to blame outside factors. But the truth is, if we're going to turn sales performance around, we have to take a good, hard look at sales process.  To achieve consistent results, your sales team needs an actionable and measurable sales process consisting of your best practices. It needs to be repeatable and easy to follow. Download this white paper to: Learn why mapping out a formalized sales process is worth the effort. Get practical guidance on how to do it successfully. Learn how technology makes effective execution achievable for any sales organization. See inside an organization that increased their profit margin by 50% by better executing their sales strategy.
 
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Three Counterintuitive Strategies to Build a Coaching Culture
You want your managers and leaders to coach more. You know coaching is a foundational skill, one that drives both engagement and impact. When you have a successful coaching culture, teams are stronger, and results are better. But if you're like most organizations, you've struggled to get your coaching culture to flourish. In this session, you'll roll up your sleeves and blow up some of the old rules. 
 
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Managing Change Primer: Change Management at the Core of All Complex Sales Efforts
70% of all change initiatives fail and 16% of a workforce will change their job or use their power to stop change.  Talk about major disruption with no benefit.  To fail and lose 16% of your workforce while being unsuccessful is a pretty scary proposition.  For sales professionals, ultimately you sell change through offering a new environment with the solution or product you offer.  
 
How to Build an Email List That Converts
If you don’t have a good email list, you can’t build your sales funnel. A good list will convert 22% and greater, generating replies and setting the stage for appointment setting. A bad list can result in response rates as low as 0% - and worse, being blocked from sending emails.
 
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10 Tactics to Become a Master at Consultative Sales
People don’t want to be sold—but they do want help fixing their most pressing problems. Becoming a master at consultative sales will help you earn prospects’ and clients’ trust faster and easier.
 
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Practical Facilitation & Negotiation for Sales Professionals: Moving the Sale Forward and Closing Efficiently
Professionals lose 31 hours per month in unproductive meetings or approximately four days per month.  This figure makes it pretty clear, we need to improve meetings.  Meetings are critical to getting things done so we just can’t stop meeting.  Almost all meetings and anything critical to change in a business involves negotiation.  The problem with negotiation is once that word comes up everyone thinks competition and win at all costs, which is completely wrong on every level of business.  
 
Selling to the C-Suite - Second Edition
The first edition of Selling to the C-Suite was an instant classic. Based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with professional salespeople, it revealed why some salespeople gain trusted advisor status while others get the ejector seat. The first edition became a sales best-seller and has already had a major impact on the sales profession.
 
The Power of Discovery for Increasing Win Rates
Depending on which sales research you’re reading, Win Rates hover under 50% and No Decision rates vary greatly from 25% to over 50%. The bottom-line? We can do better. And many of us need to make our number.
 
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Selling to Value: Discovering Beyond Stated Needs
It is a fact—you can’t move from a needs-based selling proposition to a value-based proposition without knowing how your customer creates value. Unfortunately, most salespeople don’t have a clue how their customers create value, or what questions to ask about the value creation process to uncover hidden needs. In this session, you will learn what your salespeople need to understand about the customer’s value chain, and how to uncover the hidden needs in order to improve that value creation process. As a result, your salespeople will be able to create greater differentiation and generate higher win rates.
 
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Three Sales Coaching Strategies for Underperforming Teams
If sales managers, who have underperforming teams, should have teams with a minimum of 70% of their team hitting the goals, anything less is not acceptable. An overall goal does not dictate that a team's performance is improving. This webcast will teach three specific sales coaching strategies for underperforming teams.
 
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Emotional Intelligence Fundamentals for Sales Professionals: EQ Trumps IQ for Sales Success
You may be familiar with IQ, which measures your cognitive intelligence.  But has anyone ask you about EQ or Emotional quotient? What is EQ? Emotional intelligence is your awareness regarding your actions and feeling, including how they affect the people around you. Successful sales professionals have a VERY HIGH EQ. They understand how to work with people and work within situations.
 
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Secrets of Successful Distribution Channel Incentives
Distribution channel partners have their own priorities. Getting their time and attention can be an enormous challenge. But if your success depends on distributors, dealers, agents or retailers selling your products, engaging these channel partners is mission critical.
 
Help Your Sales Team STOP Overcoming Objections (and START Resolving Concerns)
Modern, enterprise B2B buyers have no tolerance for "Jedi mind tricks."  And as professional, consultative sellers, we shouldn’t want to foster an environment where we "overcome" our buyers’ "objections." Could anything be less consultative and more combative?
 
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Want Results from Your Sales Training? Design for It
If it is true that many organizations spend $10 - $12 thousand on hiring individuals and only $2 thousand per year on sales training, that means that what organizations do spend on sales training needs to count. Making sales training and enablement count requires program design that aligns with the needs of the business. 
 
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Are You Managing or Leading Your Salespeople? Three Keys to Driving Sales Performance
Sales manager leadership has the single biggest impact on salesperson performance, as long as it is the right type of leadership. Sitting down with your salespeople every month to review sales results and revenue is like only looking out the rearview mirror when driving. Effective sales leadership is not just looking at where your salespeople have been but where they are going.  
 
8 Ways to Get More Sales Out of Your Marketing Leads
You’ve mastered marketing campaigns, but there’s more to email, events and digital marketing if you want to drive sales qualified leads. It’s time to elevate your marketing and sales approaches to convert those marketing qualified leads into the sales pipeline. 
 
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Leading Your Sales Team: Are You Ready? Are You Prepared?
Nearly 60% of companies face leadership talent shortage which impedes their performance and over 50% of first time managers FAIL.  There is a very big difference between a leader and a good leader.  There is a HUGE difference between a good leader and a great leader.  Sales organizations need to learn that what makes a successful individual sales professional doesn’t make a successful sales manager. No matter what, leadership involves preparing, improving, and growing your skills continuously.   What worked leading your team, group, department, company or sales cycle this year could very well be completely ineffective next. 
 
The 10 Building Blocks of Sales Enablement (and a Look to the Future)
Seven analyst firms, the Association for Talent Development, and the Sales Enablement Society have all defined "sales enablement" - each slightly differently. In dozens of organizations, the sales enablement function is run differently, with a different focus, responsibilities, and initiatives.
 
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4 Ways to Measure the ROI of Sales Training Technology
Why Your ROI Story Is Stronger Than You Think If you’re in charge of training a sales team, you know how hard it is to ensure they properly receive and retain training while in the field. But since organizations often treat sales training as an unavoidable cost of doing business, you may find it even harder to justify investing in technology that would improve your learning program. Sales, sales enablement, and sales training leaders often don’t realize how much investing in sales training technology contributes to a stronger ROI. That’s because most companies haven’t instituted best practices for identifying the business impact of better sales learning. Most limit their tracking to activity metrics like usage and adoption, or they capture anecdotes about how a recent training contributed to closing a specific deal. Quantifying the full return on your sales training investments helps you more effectively champion your initiatives and win more resources. That way, you can improve your team’s performance and create a virtuous cycle of continuous improvement. Here are four sources of ROI you’re already delivering that you should capture to demonstrate how sales training contributes to the bottom line of your organization. Click below to download this eBook.
 
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"Always-On" Enablement: A Model for Perpetual Sales Readiness
As the tides of business change, preparing your salespeople for anything that comes their way takes more than just training - it takes readiness. For sales enablement, this involves all strategic activities designed to prepare sellers to have meaningful buyer interactions (from new hire onboarding to guidance through business transformations).
 
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5 AMAZING, Easy to Apply Strategies to Improve Coaching, Pipeline & Sales
Digital Transformation is forcing all businesses to re-examine their business models, partnerships and how they sell. Frontline sales managers have to coach their resources to be sharper & more ready for all manner of customer conversations and to perform better than ever before because there is new competition around every corner.
 
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The Sales Incentive Journey
Studies show incentive programs can significantly improve performance. But to maximize results, it’s important to understand the journey your participants will take from the time they first hear about the program to the day they receive their awards. 
 
Improve Sales Productivity with a Modern Approach to Sales Qualification
Do these issues sound familiar?  Deals stall or go dark and you can’t seem to revive them Decision makers are introduced mid-deal and it changes everything After months of effort, your clients decide to address their issues in-house with a DIY solution You work primarily with mid-level decision makers who struggle to get their initiatives funded  You struggle with providing accurate pipeline forecasts
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