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Not every great salesperson knows how to tell a great story. But great storytellers can sell just about anything. Join us as we break down the basics of what makes a good story, what's in it for the person to whom you are selling, and how to target the story to their needs.
A 2020 Southern New Hampshire University study found that sales training can deliver a 353% return on investment. This study has been cited numerous times by others who want a quick data point to make the case for investing in sales training. Sadly, these citations lack context, process, or standards, leaving some readers questioning the reliability of the data.  
New research shows that more than economic or business concerns, human capital-related challenges like retaining and developing leaders is now the #1 priority for CEOs. It’s what keeps them up at night more than anything else. Yet, despite the best efforts of the L&D and training communities, traditional leadership development programs gain little traction or have an impact on business results.  
With the Boomers leaving the workforce daily, and GenX right behind them, companies are scrambling for successors. But it’s not as simple as choosing the "right" person. Succession planning has a lot of moving parts which need to be integrated with the leadership development you’re already doing. In this webinar we’ll look at leadership development through a succession planning lens.
Designing eLearning for a mobile or remote workforce can be challenging, particularly when using older authoring tools that don’t support responsive design. This can make it difficult to create courses that look good on desktop and mobile devices and develop scenario-based branching.  
Unlock the true potential of your sales career by understanding that a single sale is just the beginning. Exceptional sales professionals recognize that the ultimate goal extends beyond securing a transaction; it involves cultivating a dedicated customer who becomes an advocate for your solutions.  
They say what gets measured gets done. But are managers measuring the right metrics when trying to monitor the performance of their teams? Most workplace performance management processes have multiple conflicting intentions, according to an HR expert cited in this report. Insights shared here include five common-sense dynamics that capture a large part of an employee’s performance and why collaboration should be part of every worker’s performance metrics.
How well do your customers know your product? It’s not the typical measure of CX, but with products growing more complex, product knowledge has become an essential component of brand loyalty. Moving the needle on that KPI lies in learning. Join Adobe’s Dr. Allen Partridge and guest speakers, Forrester VP and Principal Analyst Katy Tynan and Forrester Consultant, APAC Consulting, Zhi Tao Ng to learn more about the power of learning to drive lasting relationships.  
What’s the digital landscape you, your company, your clients and your customers will be facing in the years to come? There’s a transformational shift coming, which will push traditional online commerce into a more immersive, virtual environment. How consumers buy products, how you create a brand, how you build new markets and many other commercial transactions will be taking place in the metaverse, also known as Web3.  
AI FYI: How the Technology Is Impacting B2B Sales and Marketing If you’ve got a handle on how to incorporate artificial intelligence into your sales and marketing efforts, you’re doing better than most. Many of those who have poked extensively under the hood of the emerging technology say that incorporating it into B2B practices will be a process that could take years. That doesn’t mean you shouldn’t pay attention now and even begin to introduce AI-driven tools into your go-to-market strategies. Our latest Focus Report explores how to maximize the capabilities of AI in marketing and sales while remaining conscious of potential problems AI can create. How is AI impacting hiring decisions? Why do six out of 10 marketers using AI confess to experiencing minimal impact on their marketing efficiency and effectiveness thus far? Is there a roadmap for incorporating AI into B2B sales and marketing processes?
It’s 2024 - Are You Comfortable with Your Technology Prowess? CRM, CMS, AI… The acronyms alone that are attached to the technology tools used in B2B sales and marketing are enough to make your head spin. The latest Focus Report from Sales & Marketing Management looks at developments in key areas of tech usage, including marketing technology (martech) trends, technology for training and cloud-based content management solutions (CMS). Staying on top of sales and marketing technology trends is essential to remain competitive in today’s B2B sales environment. We stay connected with the experts whose job it is to monitor these trends. Our Focus Report, "Tuning In and Turning On: Maximizing Technology in an Ever-Changing B2B Sales World," is part of this ongoing effort.
Google, Microsoft, and Yahoo forced marketers and business owners to change their B2B email strategies on February 1. On that date, new guidelines went into effect that directly impact content and deliverability.   
But wait .... can we talk about this tomorrow? We've all done it, waited until the last minute, and then we are stressed. The deadline looms, and it's all we can think about - how this issue (that we set up) will ruin our day or week.
In a world brimming with data, are you truly leveraging its full potential? This webinar peels back layers of the data landscape of companies, examining how today's trends in customer analysis may be just the tip of the iceberg for what is possible.  
30-year management coach, Ryan Dohrn, will explore what "truly" motivates your team. These insights will guide and inspire your thoughts on everything from fixing those that are underperforming to compensation to leading the unleadable.  
In 1965, the Beatles released a hit song, "Try to See It My Way... Think of what you're saying… Think of what I’m saying… We can work it out," an overnight sensation with an optimistic message. But on the job, "working it out" requires more than optimism. It demands time, effort, and know-how. That’s why books like Bullies at Work, Difficult People 101, and How to Work with Jerks are so popular. As a matter of fact, employees in the U.S. spend almost three hours per week involved in conflict, and all told, conflict can consume up to 40% of a manager’s time. And contrary to what you might expect, working in remote and hybrid environments doesn’t help at all.   
Do you sell virtually? Do you have challenges? Do you want to sell 20% more?
The pundits predict a slowing economy in 2024. What does that mean for you and your sales team? Are you concerned about how to lead your team to success?  
Facing economic challenges and a potential global recession, the traditional sales approach has been disrupted by the long tail of the pandemic-induced shift to virtual interactions. The widespread acceptance of ‘modern sales" has diminished face-to-face contact, lowering barriers for competitors. This poses a threat to strategic key accounts, making them more vulnerable to competition.  
You know the old saying - great leaders are made, not born. But not all leaders are the same. Our research has found that leaders typically fall into one of three types. The first leader, known as the Pleaser wants consensus. The second type, known as the General values compliance. But the 3rd leader, known as the Creator, is different. They create clarity around what matters most. What type of leader is your organization developing? Meet the 3rd Leader. Learn more in this white paper.
Download this special report loaded with additional findings from the study. Plus, you'll get insider tips for executive leaders and middle managers.  
Immerse yourself in an empowering session with Dale Carnegie’s CEO, Joe Hart. Drawing from the pivotal lessons of his Wall Street Journal Bestselling book, Take Command, Joe shares how you can confidently step up to lead, elevate your career, and master your life. Dive into time-proven principles, invaluable leadership tenets, and transformative narratives from leaders around the globe. Uncover a blueprint to accelerate your career trajectory and be more fulfilled.  
How are YOU handling the 'new normal'? No, not your employees.  No, not your organization.  HOW ARE YOU DOING?  
Achieving your 2024 revenue goals won’t be easy. Business owners grew reluctant to spend money in late 2023. That hesitancy will carry over into 2024, especially if any economic indicators worsen.  
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