In today’s competitive marketplace, sales performance is no longer driven by activity alone — it’s driven by awareness. This dynamic and practical webinar explores how cultivating self-awareness within sales teams directly improves selling behaviors, customer relationships, and measurable results. Participants will learn why top performers consistently evaluate how they communicate, listen, position value, and respond to feedback — and how that awareness becomes a competitive advantage.  

This program will reveal why well-intentioned, polite mentorship often fails to drive real behavioral change by grounding the conversation in basic neuroscience, and it will show how trust-based, truth-driven feedback creates the kind of tension that leads to learning, stronger decision-making, and lasting growth.

Your prospects are researching solutions at all hours of the day. They're asking AI tools for recommendations, comparing providers, and narrowing their options before speaking with sales. Learn how Answer Engine Optimization helps your company become the answer AI surfaces to potential buyers.

Discovery often gets hijacked by products and services. It doesn't have to be this way. In this session, learn how do you work discovery questions naturally into sales conversations and record the client story so it's easily transferable to other teams in the organization. No matter how robust your CMS is, sales are made by people who know their clients well.   

Women with greater speaking skills are viewed as 75% more credible. Unlock a new level of influence and leadership in this research-based, highly interactive workshop designed for sales and marketing pros who want to empower women—or themselves—to speak with confidence and authority in any setting. Overcome the bias that associates male voices with leadership. Learn to use precise words and vocal patterns to project the authority and credibility traditionally linked to male voices.

Leadership development is entering a new era. In this timely webinar, Lone Rock Leadership will unpack the findings from the 2026 Leadership Reality Report and explore the three defining realities reshaping organizations today: volatility, versatility, and ambiguity. Drawing on insights from more than 180 organizations and 28,000 leaders, this session will reveal why traditional leadership approaches are no longer enough and what today’s leaders must do differently to stay effective in a rapidly changing environment.  

The 2026 Leadership Reality Report explores the three defining realities reshaping leadership today: volatility, versatility, and ambiguity, and outlines the four critical leadership capabilities organizations must develop to thrive in this new environment. Drawing on insights from more than 180 organizations and 28,000 leaders, the report provides practical research, executive perspectives, and actionable strategies to help HR, L&D, and business leaders build leaders who can adapt faster, lead through uncertainty, and deliver stronger business results.

Hiring a salesperson feels like a growth decision. You’re investing in revenue, momentum and market expansion. But when that hire goes wrong, the impact isn’t just disappointing — it’s expensive, disruptive and often far- reaching in ways that leaders underestimate. A bad sales hire doesn’t simply fail to produce. They actively drain resources, distort forecasts, and can damage your brand. Let’s break down what this means.

Anyone can raise the bar. But it takes a great leader to raise people too. People don’t burn out from high expectations. They burn out from unclear direction, shifting priorities, and inconsistent leadership standards.

Every negotiation creates pressure — from junior employees to seasoned corporate leaders. There is always resistance, uncertainty, the possibility of winning, and the risk of losing ground. Knowing negotiation tactics is one thing. Executing them under real pressure is another.  

Join Paul Nolan, Editor of Sales+Marketing Management, C. Lee Smith, Founder and CEO of SalesFuel, and Kathy Crosett, SVP of Research at SalesFuel, for a moderated discussion on what the latest data reveals about a problem that hasn’t gotten easier to solve:

The problem isn't the technology. It's the environment the technology lands in. If your organization struggles to make great decisions without AI, AI will simply accelerate those failures — faster, at scale, and with less warning.  

Companies implement sales training to improve sales performance . But most programs still struggle to show measurable impact.

Most businesses chase new leads while leaving tens if not hundreds of thousands of dollars on the table with their existing clients. This session reveals how to unlock six figures in just 90 days by mastering the art of upselling—without feeling pushy or salesy.  

Join Joe Apfelbaum where he will unveil:  Discover the newest 2026 algorithm changes LinkedIn isn’t talking about  Learn the 5 engagement signals that determine who actually sees your posts  How to use AI to analyse and adapt your content for maximum reach  The secret posting formats (polls, carousels, native video) that trigger more visibility  Real data on what’s working for top creators and how to replicate it

Performance under pressure is paramount, yet most organizations allocate 90% of their training budgets to knowledge delivery rather than the practice that drives behavioral change. Since 70% of skill acquisition occurs through experience, many employees enter high-stakes interactions without the muscle memory necessary to perform.  

Most organizations invest in leadership training, but giving every manager consistent practice, feedback, and coaching in the moments that matter is a challenge that traditional programs alone can't solve at scale.  

This session will cover:  Making Yourself the ONLY Choice that Matters Your Past YOU vs. Today and Future YOU  The Power of Rebranding

Discovery has changed. Your buyers don’t scroll through pages of search results to find services and partners. They get recommendations, comparisons, and insights from ChatGPT, Gemini, and Claude. They read the AI summary.  

Ask any seasoned sales professional how they connect with clients and the word "stories" is going to come up. Why? Because stories are the language of people. It's how we communicate. But often, sales professionals are unsure when to use a story during sales conversations, and what the content of the story should be. Story selection becomes much easier when you're able to pair it to appropriate stage of the sales cycle.   

Sales coaching should not be an afterthought—it should become part of your sales process. This session teaches how to embed coaching at every stage of the sales journey, from prospecting and discovery to closing and follow-up. Participants will learn how coaching conversations drive self-awareness, improve confidence, and transform transactional selling into relational selling.  

"Influence Inside and Out: Read People, Read Yourself, Respond Better" brings together Alan Stevens and Elaina Zuker to teach participants how to understand both their own influence style and the personalities of others.

The Kevin Eikenberry Group has been a recognized leader in Remote and Hybrid work for over a decade. Please enjoy a sample chapter from the updated Long Distance Leader, with a focus on how hybrid and flexible work is changing the workplace.  

AI is transforming the workplace at breakneck speed, but one capability remains distinctly human: the ability to influence. Studies from Harvard Business Review and the World Economic Forum confirm that influence is the #1 skillset for success in 2026 and beyond. Yet as high tech surges forward, the "human in the loop" — the interpersonal side of communication — continues to lag behind.