All Resources

Only 25% of Salespeople Sell to Value: Make Your Sales Team Part of the 25%
94% of buying executives expect salespeople to have business impact discussions with them, but only 25% of salespeople are effective at this.
Presenting Your Data in PowerPoint
Poor data visualization leads to overly complicated charts that take too long to understand and steal valuable time from your audiences. Worse, a careless approach to charting can lead to misinterpretation of your messaging.

5 Best Practices For Hybrid Sales Training
Today, there are lots of ways to get hybrid sales training and enablement wrong.
But fear not!
Are You a Trusted Advisor? How Salespeople Harm Their Credibility Every Day
Did you know that only 1 in 4 North Americans views salespeople as credible in what they say and do? Almost every sales organization attempts to qualify prospects, but they should be giving equal consideration to how buyers qualify (or disqualify) them. It's much more than just price and product.

Solutions to PowerPoint's Biggest Frustrations
Let’s be frank: After all these years, PowerPoint still frustrates us left and right as we try to create engaging and effective slides. This session will address the most common problems and failings in the industry standard presentation program and provide practical solutions and workarounds to save you hours of wasted time and trips to Google asking, "Can PowerPoint do this…"
How to Use Sales Competencies to Create a Cadence of Continuous Improvement
Competencies are often talked about in HR and talent circles, but less commonly in sales. In fact, competencies seem kind of nerdy and confusing to many sales leaders. Should we be teaching sales methodology aligned with sales process, or should we focus on the sales competencies?
Your Checklist for Kick-Ass Virtual Training
Ever wonder How am I doing? Don’t wait for the evals or boss to tell you something’s wrong. Instead, join Becky for a fast-paced hour focused on a diagnostic you can use to assess your virtual training programs. Your learners thank you in advance!

Speeding up Customer Success to Reduce Customer Churn
The foundation of Customer Success is an effective process for customer onboarding, implementation and launch.
This reduces the time it takes for customers to see value from their purchase, known as Time to First Value (or TTFV).
But what exactly is TTFV, why is it so important, and how can you minimize it?
In this whitepaper, we explore the concept of Time to First Value, which is just one aspect of Imparta’s Customer Success & Renewals program, and describe the 7 techniques you can use to reduce TTFV to benefit your customers, and your own organization.
How to Fix Your Broken Virtual Onboarding and Training Programs
Wow! Sales Training and Onboarding Is Tougher Than Ever! How do you address the challenges of high turnover and remote learning
New sales reps are unlikely to retain what they learn with repurposed day-long zoom sessions.
There’s a better way.
Use a modern sales enablement platform to engage your remote teams. You’ll see higher win rates and shorter new hire ramp times.
Join this live webinar to make virtual onboarding and training programs come alive, ramp up retention and close more deals.
You’ll learn:
How to onboard, train, coach, and collaborate virtually with sales readiness technology
How to use mobile, recorded video, and peer-to-peer knowledge sharing to replicate the in-person experience
How to speed up sales content creation, build engagement, and reinforce learning
How to mine sales conversations at scale for teachable moments and examples of what good looks like
Creating an Effective Digital Sales Development Strategy
Until last year, in-person, face-to-face training was by far the primary learning modality used to improve leadership and sales performance. The reason for that is not hard to understand—it has simply been the tried and tested way to deliver learning that leads to behavior change and performance improvement. When the ability to deliver face-to-face training was instantly cut off, the need for performance improvement to execute business strategy continued and, in some ways, became even more acute.
Show Your Sales Team how to Get New Opportunities from Lost Clients
If you haven’t stayed in touch, only 17% of clients return to their original provider for repeat business. These are clients who knew you and once appreciated your value. They’ve just forgotten you. It’s time to dive into your old client list and hunt for new opportunities. Whatever the reason they aren’t engaged with you now, you can win them back.
Coaching Salespeople for Resiliency and Empathy
Do your salespeople have the right mindset to do whatever it takes to be successful? With the adversity salespeople face on a day-to-day basis, sales leaders must understand how to coach their team for the resiliency needed to navigate difficult sales conversations. And while resiliency is crucial to sales success, having the right kind of empathy can dramatically shift a sales conversation. How strong are your sales leaders’ conversations when it comes to coaching their team for resiliency and empathy?
The 5 Missing Qualities Necessary to Build a Virtual Relationship
Struggling to build relationships virtually? You’re not alone. Harvard Business Review confirms that building new relationships is especially difficult in a virtual world. Relationships require certain qualities to grow and flourish, regardless of whether you are communicating face-to-face or virtually. And many of these essential qualities are missing or unrecognizable on virtual meetings and calls. This results in misunderstandings, miscommunication, and missed opportunities for a relationship to take root.
Is Your Sales Team Ready for the Coming Economic Boom?
Most economic indicators point to a strengthening economy over the next 12 to 24 months. But is your sales team ready to rise up and reap the benefits of the rebounding economy? Are they able to ask the thought-provoking, forward-thinking questions that create true value- or just describe product and reactively take orders?

The Ultimate Guide to Non-Cash Incentives
Workers are quitting their jobs at some of the highest rates in years. Those employees who do stay mostly still work from home, presenting little face time with managers and colleagues.
Cash bonuses go toward daily bills and are soon forgotten.
Recognizing and rewarding employees, channel partners and other business associates has never been more important. Our Ultimate Guide to Non-Cash Incentives features:
Dozens of non-cash recognition ideas from name brand merchandise, gift card and experience providers
Valuable insights on recognition trends, including a look at travel rewards in this uncertain time
Industry research to help set realistic expectations for incentive and brand loyalty campaigns

Sales Negotiation: Pushing Back Against Post-Pandemic Procurement Pressure
Uncover the sales negotiation fundamentals that are most often overlooked and misunderstood by salespeople, including both positional (win-lose) and principled (win-win) negotiation styles. You’ll also learn how to defend against the six most advanced procurement tactics that you may not even realize you are coming up against, such as:
Best-of-the-Best Pricing
Reverse Auctions and eBids
Limited Authority
Discomfort
Nibbling
Reopening
Designing Virtual Sales Training to Deliver Impact and ROI
Today, more than ever, there is a need to ensure that virtual training works to improve organizational outcomes. Because of the surge in work-at-home arrangements and travel restrictions caused by the global pandemic, most learning shifted to virtual learning without the benefit of careful planning or preparation. This shift requires program owners to design virtual training with desired outcomes in mind and demonstrate that the virtual format works.
How to Identify the Superstar Salesperson Who's Not in Sales (Yet)
Hiring a new salesperson is always difficult - especially in the current job market. But what if your next superstar is already employed by your company? Or what if they're already on your team - just in a different role? They could even be working in a non-sales role for a business you frequent regularly.

6 Disruptive Trends Shaping Modern Corporate Training
Modern Corporate Training Today, modern corporate training programs must focus on building a culture of learning to engage, train, and retain employees. They must also prove that these programs impact business growth.
To help you prioritize initiatives, we’ve identified six of the most important trends shaping corporate training today.
Nurture Your New and Existing LinkedIn Connections
During this program, participants will learn how to search their current connections in LinkedIn to identify who they want to engage, learn ways to help them build and deepen their relationships, welcome new connections into their network, and start more sales conversations.
10 Steps to Radically Transform Results & Future-Proof Your Sales Force
Eric Shinseki, former Chief of Staff of the Army, is quoted as saying, "If you don't like change, you're going to like irrelevance even less."
Winning Value Propositions for Persuasive Sales Presentations
Even though they play a huge part in winning deals, most companies’ sales presentations let them down. Prospects have had enough of corporate bull, monologue-mode presenters, and trumpet blowing. And of course, ‘Death by PowerPoint’.
Client Engagement in a Hybrid Selling Environment
It has been a tough year for salespeople! As we emerge from the peak business impact of the pandemic, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling.

Creating a Coachable Culture
Many companies profess to make coaching and skills training a priority, but how many actually do? A recent State of Sales Coaching report indicates there is more preaching than teaching occurring in B2B sales environments. That’s a dangerous trend in a time when The Wall Street Journal reports that companies are struggling to fill sales roles.
This focus report explores what a coachable culture is and how to get there if you’re not already.
Other articles include:
How to Scale Your Coaching Capabilities With AI
3 Steps to More Effective Virtual Coaching
Coaching for Stronger Teams In a Hybrid Environment