Is your sales content helping reps close deals? You might not know the answer—and you’re not alone. Many sales enablement pros and product marketers who support sales teams lose sight of their content as soon as it’s released.

Here’s a reality check. Sales managers often get set-up to fail. You’ve heard this story before. Top sales producer is promoted to sales management only to discover that the skills required to lead and develop a high performing sales team are very different than those required to be a top producer.

Great sales content drives conversations—and results. To keep sellers ahead of the competition and hitting their targets in 2021, they need access to the most timely, relevant, and impactful materials.

No doubt about it, in these uncertain times prospecting is tough. How do you reach contacts now working for home? How do you tiptoe around budget and pay cuts? What are prospects paying attention to today?  Should you be prospecting at all?

Salespeople need action oriented online training that quickly develops skills.  This is true around new hires, new services, and new market conditions.   Short Sims are learning scenarios that speak the action- and goal- focused language of sales people. Clark Aldrich will present real world examples of how quick-to-develop Short Sims are empowering training groups to empower sales organizations.   

Sales continues to change as we continue to learn more about the new normal. In fact, some companies are trying to figure out which channel will move the needle with their sales growth in 2021. How will your company adjust its sales approach? What channels will be the most effective?

The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Buyers have increasingly embraced completing their own research for years. A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Though many field sales reps are already accustomed to using web meetings or phone calls to navigate some of the sales process, what is new for a large percentage of sellers is 100% reliability on virtual interaction to sell. And there are some industries that still rely on printed catalogs and handshakes to close deals — "knuckle and hand kinds of businesses" as one source we spoke with calls them. What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills? What components of an existing sales process transfer well to virtual interactions? What should sales kickoffs look like?   Download this Focus Report to learn more.

Are your salespeople generating enough first meetings to support their sales goals and, more importantly, your business goals?  Are you tired of hearing excuses around how difficult it is to get in touch with prospective clients?  Let’s interrupt the pattern of too few first meetings and too many excuses by giving the tried-and-true, battle-tested cold call framework implemented with 1,000s of salespeople a new upgrade that adds video messaging.  

Your customers are looking for you online—can they find you? About 70% of the customer journey is complete before they engage with your sales team.

Leaders are challenged to manage change, transform teams and processes, and build talent - all without the benefit of in-person work with their teams. There’s never been a better time to be an improviser - they think on their feet, embrace change and stay positive - all characteristics shared with high performing teams as well.  

Basic Premise:   Sales is often viewed as an occupation that has little job security. In actuality, sales is one of the most secure professions you can enter.

A #1 top-tier sales hired gun knows the value of selling directly to The Boss, and knows how to sell to The Boss whenever possible. Here's how: Click on the download button below to download this Infographic.

Sales Enablement For Marketers If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. To be effective, you need to align with sales, deliver the best content and other resources that will move deals through the pipeline, and make sure sellers can find and use these resources properly. "Sales enablement has never been more important than it is today." You crank out solution briefs, case studies, videos, blog posts, product guides, and more to support reps' interactions with prospects and help them be productive. You work closely with sales to learn which types of content are working to nurture leads and close deals. You keep your ears open to industry trends and one eye on the company roadmap to anticipate content needs and fill in any gaps. It’s a continuous process of creating and sharing those new materials with reps to allow them to reach customers and sell more effectively. But it can often seem like all your hard work is for naught. You need a better way. Find out how the right sales enablement solution can help you overcome these issues and turn your marketing into an engine that can turbocharge your sales growth for years to come.

Planning for the Next Normal Sellers are working harder than ever—and sales enablement has never been more important than it is today. The business of sales has been completely disrupted by COVID-19 and the resulting shutdown. At the start of the pandemic, you may have shifted overnight to virtual selling, with the expectation of returning to normal within a month or two. Experts now say we’re not going back to the way business was done. But the processes and tactics you put in place in the spring likely weren’t designed for the long term, and sales teams have often had to learn on-the-fly how to succeed when in-person meetings aren’t possible. It’s time to figure out what works in this new world and what doesn’t.

Mastering Virtual Selling Virtual selling—working a deal remotely when you can’t be there in person—is the new normal for B2B salespeople. But being a great virtual salesperson doesn’t mean simply conducting every meeting via video conference. Virtual selling means understanding a prospect’s mindset when you can’t meet in person, using all the tools and techniques available to close the deal. While the fundamentals are the same, you have new obstacles to overcome and new skills to master. Allego’s learning and enablement platform accelerates results for virtual teams. From our work with hundreds of thousands of sales professionals around the world, we’ve developed unique expertise in virtual selling techniques that can give you the edge you need to hit your targets. This guide distills that learning to help you and your team understand how to master virtual selling and stay ahead of your competition.

70% of today’s buyers wait until they have fully defined needs, and 44% identify the best solution on their own before engaging with sellers. As modern buyers embrace self-service (via the internet, social media, etc.) for much of their buyers’ journey, traditional selling techniques just aren’t cutting it anymore.

Many sales professional’s world were turned upside down, seemingly overnight. Field salespeople that had spent years honing their face-to-face selling skills were now charged with learning how to prospect and sell in a world gone virtual. Inside salespeople were experiencing deal slippage and frozen budgets.

Sales and marketing alignment is important in the best of times. Today, when teams are working remotely in the midst of a pandemic, it’s absolutely critical.  

The recent increase in remote work has accelerated many organization’s Digital Transformation initiatives. Most employees prefer the flexibility and autonomy they get from working remotely. Companies are also realizing the benefits of a remote workforce. They are no longer restricted to talent within their own cities and are no longer confined to their offices as long as they build a resilient, cohesive technology ecosystem and company culture to support this shift.

With highly technical products and a clinical sales approach, 3M needed to ensure that their more than 1,000 sales reps could deliver key messaging effectively. An integral part of their sales process involved reps having in-depth discussions with medical professionals that covered not only product knowledge, but also the supporting science and research.  Download this case study to learn how 3M addressed this challenge and the results. 

Connecting with prospects in today’s climate requires a creative approach to events. Join prospect-attraction authority Kendra Lee and create a blueprint for planning and hosting webinars that attract new prospects and start conversations during these turbulent times. She’ll share how to create and promote a webinar that attracts prospects and digitally engages your community during turbulent times.

We all know video is powerful for individual learning. And, we all know culture is powerful in creating organizational agility, continuous learning, and employee engagement. But what happens when you put the two together, and start using video as a lever to move the culture?

With 2021 looming just a few weeks ahead, you still have just enough time to rethink, redesign and rebuild your onboarding process into a much more effective machine than you were forced into this year: a highly effective and impactful virtual operation that will:   

Sales kickoff season is here. Do you know what your meeting will look like this year? Pre-pandemic, you flew your team in to celebrate past successes, train, and motivate everyone for the next twelve months.