You've planned, set aside time for preparation and yet - your feedback session was not effective - it flopped! It's one of a manager's greatest fears - a feedback session that flopped and set you back in your schedule and the relationship.  

Every year organizations focus on improving employee engagement. And every year it’s the same story. They administer the annual survey only to see little-to-no improvement overall. And while there may be improvement in one area, another area inevitably falls short. It’s like playing a version of "employee engagement whack-a-mole."  

In an era dominated by AI, the demand for genuine human connections has never been more crucial. While authenticity comes naturally in face-to-face interactions, the virtual landscape often challenges sellers to convey their true selves, hindering their ability to develop trusted relationships.  

Conflict is hard. You weren't born knowing the perfect words to say when you're angry, dealing with a difficult stakeholder, or when someone calls your game-changing idea "stupid." This practical program incorporates findings from our expansive World Workplace Conflict and Collaboration research. You'll leave with the courage, confidence, and competence to navigate even the trickiest conflict scenarios and build better, lasting collaboration.

LinkedIn says that 98-99% of users don’t use it effectively. In this presentation you’ll learn the five fundamentals, long-standing principles, you need to master to move into the 1% of users who use it effectively.  

For years, professionals within the marketing field have debated how to measure the return on investment for various marketing initiatives. This webinar, designed specifically for marketing professionals, describes how to measure the impact and ROI of all types of marketing campaigns, advertisements, promotions, events, and other similar activities.   

Unlock the secrets to maximizing your sales team's potential! Join our exclusive webinar as we delve into the powerful realm of sales training evaluation using the renowned Kirkpatrick Model. In this dynamic session, the Kirkpatrick team will guide you through the four levels of evaluation, offering practical insights and strategies to measure the effectiveness of your sales training programs at each of the four levels.  Whether you're a sales leader, trainer, or HR professional, this webinar is your roadmap to elevating your sales training initiatives. Don't miss out on this opportunity to revolutionize your approach to sales development and drive unprecedented success.

Not every great salesperson knows how to tell a great story. But great storytellers can sell just about anything. Join us as we break down the basics of what makes a good story, what's in it for the person to whom you are selling, and how to target the story to their needs.

A 2020 Southern New Hampshire University study found that sales training can deliver a 353% return on investment. This study has been cited numerous times by others who want a quick data point to make the case for investing in sales training. Sadly, these citations lack context, process, or standards, leaving some readers questioning the reliability of the data.  

New research shows that more than economic or business concerns, human capital-related challenges like retaining and developing leaders is now the #1 priority for CEOs. It’s what keeps them up at night more than anything else. Yet, despite the best efforts of the L&D and training communities, traditional leadership development programs gain little traction or have an impact on business results.  

With the Boomers leaving the workforce daily, and GenX right behind them, companies are scrambling for successors. But it’s not as simple as choosing the "right" person. Succession planning has a lot of moving parts which need to be integrated with the leadership development you’re already doing. In this webinar we’ll look at leadership development through a succession planning lens.

Designing eLearning for a mobile or remote workforce can be challenging, particularly when using older authoring tools that don’t support responsive design. This can make it difficult to create courses that look good on desktop and mobile devices and develop scenario-based branching.  

Unlock the true potential of your sales career by understanding that a single sale is just the beginning. Exceptional sales professionals recognize that the ultimate goal extends beyond securing a transaction; it involves cultivating a dedicated customer who becomes an advocate for your solutions.  

They say what gets measured gets done. But are managers measuring the right metrics when trying to monitor the performance of their teams? Most workplace performance management processes have multiple conflicting intentions, according to an HR expert cited in this report. Insights shared here include five common-sense dynamics that capture a large part of an employee’s performance and why collaboration should be part of every worker’s performance metrics.

How well do your customers know your product? It’s not the typical measure of CX, but with products growing more complex, product knowledge has become an essential component of brand loyalty. Moving the needle on that KPI lies in learning. Join Adobe’s Dr. Allen Partridge and guest speakers, Forrester VP and Principal Analyst Katy Tynan and Forrester Consultant, APAC Consulting, Zhi Tao Ng to learn more about the power of learning to drive lasting relationships.  

What’s the digital landscape you, your company, your clients and your customers will be facing in the years to come? There’s a transformational shift coming, which will push traditional online commerce into a more immersive, virtual environment. How consumers buy products, how you create a brand, how you build new markets and many other commercial transactions will be taking place in the metaverse, also known as Web3.  

AI FYI: How the Technology Is Impacting B2B Sales and Marketing If you’ve got a handle on how to incorporate artificial intelligence into your sales and marketing efforts, you’re doing better than most. Many of those who have poked extensively under the hood of the emerging technology say that incorporating it into B2B practices will be a process that could take years. That doesn’t mean you shouldn’t pay attention now and even begin to introduce AI-driven tools into your go-to-market strategies. Our latest Focus Report explores how to maximize the capabilities of AI in marketing and sales while remaining conscious of potential problems AI can create. How is AI impacting hiring decisions? Why do six out of 10 marketers using AI confess to experiencing minimal impact on their marketing efficiency and effectiveness thus far? Is there a roadmap for incorporating AI into B2B sales and marketing processes?

It’s 2024 - Are You Comfortable with Your Technology Prowess? CRM, CMS, AI… The acronyms alone that are attached to the technology tools used in B2B sales and marketing are enough to make your head spin. The latest Focus Report from Sales & Marketing Management looks at developments in key areas of tech usage, including marketing technology (martech) trends, technology for training and cloud-based content management solutions (CMS). Staying on top of sales and marketing technology trends is essential to remain competitive in today’s B2B sales environment. We stay connected with the experts whose job it is to monitor these trends. Our Focus Report, "Tuning In and Turning On: Maximizing Technology in an Ever-Changing B2B Sales World," is part of this ongoing effort.

Google, Microsoft, and Yahoo forced marketers and business owners to change their B2B email strategies on February 1. On that date, new guidelines went into effect that directly impact content and deliverability.   

But wait .... can we talk about this tomorrow? We've all done it, waited until the last minute, and then we are stressed. The deadline looms, and it's all we can think about - how this issue (that we set up) will ruin our day or week.

In a world brimming with data, are you truly leveraging its full potential? This webinar peels back layers of the data landscape of companies, examining how today's trends in customer analysis may be just the tip of the iceberg for what is possible.  

30-year management coach, Ryan Dohrn, will explore what "truly" motivates your team. These insights will guide and inspire your thoughts on everything from fixing those that are underperforming to compensation to leading the unleadable.  

In 1965, the Beatles released a hit song, "Try to See It My Way... Think of what you're saying… Think of what I’m saying… We can work it out," an overnight sensation with an optimistic message. But on the job, "working it out" requires more than optimism. It demands time, effort, and know-how. That’s why books like Bullies at Work, Difficult People 101, and How to Work with Jerks are so popular. As a matter of fact, employees in the U.S. spend almost three hours per week involved in conflict, and all told, conflict can consume up to 40% of a manager’s time. And contrary to what you might expect, working in remote and hybrid environments doesn’t help at all.   

Do you sell virtually? Do you have challenges? Do you want to sell 20% more?