Generations? You’re not alone! According to Deloitte, 2024 was the first year that 75% of the workforce consisted of Millennials and Gen Z. These younger generations often face just as much difficulty understanding and aligning with older generations as the reverse, creating a two-way disconnect that can impact workplace harmony and productivity.  

Content marketers are tasked with creating so much that finding the right tools can be challenging. You’d be amazed at how much you could get out of PowerPoint across the marketing and sales continuum, from explainer videos, graphics, infographics, and interactive reports, through to things like presentations, webinars, product updates, video summaries, microlearning/eLearning for the sales team, and even microsites (converted to HTML5) for clients. You can create dynamic, visual content using PowerPoint, and then easily repurpose it to share across all these different channels.  

The newest research shows three groups in every organization need the attention of those responsible for training and development. We asked more than 1,000 executives, managers, and L&D employees throughout the last six months where the most urgent needs for training exist.  

As the workplace evolves, so do the demands on leadership. The way we lead, train, and develop people must adapt to shifting expectations and challenges. For 2025, three pivotal leadership development trends stand out.  Ignoring them could leave your organization falling behind—but embracing them can propel your team forward. Let’s explore these trends and how programs like Lead in 30 are designed to address them.

Have you attended a few humdrum sales meetings or webinars that were so monotonous or uninteresting you found your attention wandering to that unfinished project on your desk? If you’re asked to present virtually or lead an online sales meeting, wouldn’t you rather have people clamoring to attend instead?  

In today's digital age, every business, regardless of industry, must consider itself a media company. This presentation will explore the critical reasons behind this shift and how it can drive substantial business growth. By producing and distributing content, businesses can control their brand narrative, increase customer engagement, and significantly boost brand awareness. Content creation is not just about marketing—it's about positioning your company as a thought leader in your industry, establishing trust, and influencing market trends.  

Where do you fall on the continuum of technology adoption? Are you an innovator, chomping at the bit to get your hands on new tools before everyone else? Do you lag the majority, resisting new tech until it’s an absolute must? Or, perhaps you’re like me, cautiously optimistic? Cautiously optimistic has been my approach with generative artificial intelligence (AI). When ChatGPT set a historical record in 2023 as the fastest growing consumer application, I paid close attention to early adopters as they experimented with AI, before determining how I might incorporate this new wave of technology into my own ecosystem and work in measurement and evaluation (M&E). Optimistic me was excited about the potential of generative AI to support and even revolutionize our approach to measuring learning outcomes. Yet, cautious me was quick to remember our industry’s challenge with "shiny, new object" syndrome. In the context of measuring and evaluating learning outcomes, is generative AI just another shiny new technology tool, or can it truly revolutionize the way we demonstrate learning impact?

In an era where video outreach is booming, it's crucial to break through the noise and capture your audience's attention. Join us for an immersive webinar where we'll unveil the secrets of combining professional acting techniques with cutting-edge Ai tools for unparalleled prospecting success. Whether sellers are frustrated by lackluster results or hesitant to dive into video outreach, this webinar is your ticket to unlocking the full potential of your video prospecting efforts.  

Credibility is the key pillar of success in dealing with C-Suite executives! Your sales team’s ability to short circuit the time it takes to develop credibility with those executives is the clear short cut to closing those large deals.  

Discover innovative strategies to enhance customer retention and encourage repeat business through LinkedIn social selling techniques. This webinar, presented by Social Sales Link, LLC, explores how to effectively use LinkedIn not just as a tool for acquiring new leads, but as a vital platform for maintaining and deepening relationships with existing customers. Learn actionable methods to make your social selling efforts more personal and impactful, ensuring customers remain engaged and loyal.  

Overcoming sales call reluctance can be challenging without effective sales training and the right mindset. On this insightful presentation you will uncover a proven sales call process and learn how to overcome sales call objections while serving your prospects at the same time. Even if you’ve had years of sales training, this emotional-based sales training is guaranteed to give you new insight and an easy approach to easily close more sales without feeling pushy or intrusive. 

The next frontier of organizational success is more human than you might think.  

You’re generating inbound leads through marketing, but when prospects fill out forms, they don't engage with your sales team.  

94% of buying executives expect salespeople to have business impact discussions with them, but only 25% of salespeople are effective at this.  

For the first time, four and even five generations are working together in and across teams. As people work and live longer, organizations should expect to continue to have multiple generations at work.  

Being memorable is critical in business because your audiences make decisions in your favor based on what they remember, not on what they forget. Unfortunately, in business contexts, people are more forgettable than they are memorable. Using EEG (electroencephalogram) technology, we can detect what happens in the brain when it's exposed to a business presentation, and during studies we conduct monthly with corporate teams, we observe that people retain less than 10% of business content after 48 hours.  

When writing sales presentations, we’re normally worried about the competition. Where do we have the edge? But more sales opportunities are lost to the status quo than competitors. Why? And what can you do about it?  

Get ready to pilot your team to new heights with our four-step flight plan to boost efficiency and impact.  

Unlock the power of LinkedIn Events to transform your networking strategy and drive meaningful business outcomes. This webinar, presented by Brynne Tillman dives deep into the strategic utilization of LinkedIn's Events feature to create engaging, valuepacked experiences that not only attract but also maintain professional relationships and enhance brand visibility. Discover practical, actionable strategies that leverage the full potential of LinkedIn to meet diverse business objectives, from lead generation to establishing thought leadership.  

Now more than ever, retaining your key customers is a strategic imperative. The role of the sales manager is to manage the sales process and lead the people. Many sales managers are highly effective at managing the sales process. Yet, sales managers need to ensure their top sales performers are fully engaged. This is something most sales managers understand but unfortunately fall short of exhibiting the kind of leadership that contributes to an engaged salesforce. To assist them, in this webinar, we will discuss steps sales managers can take to lead their salespeople to full engagement and higher performance.   

For years, marketing professionals have grappled with the challenge of measuring the return on investment (ROI) for their initiatives. This webinar is specifically tailored for marketers seeking to master the art of measuring the impact and ROI of their campaigns, advertisements, promotions, and other marketing activities.  

As a business leader, you know that people do business with, and refer business to, people they "know, like and trust". But you're frustrated because you don't have the customer growth or referrals to ignite your sales.   

Did you know that 81% of working professionals say their team is not operating anywhere near its full potential? If you’ve ever heard, "We can’t seem to make a decision," "No one will step up" and "We can’t seem to have a good, healthy debate," you are not alone.   

You want it this way; I want it that way. It’s been said that negotiation is the art of "letting the other side have your way." But just how skilled are we at practicing the day-to-day art of negotiation at work? Do you get sweaty palms just anticipating an interaction or blurt out a request that sounds strangely like a demand? Can you talk your way out of an impossible timeline or get that budget bump your unit desperately needs? Although there are times when we’d give just about anything to gain the upper hand on the job, what we say and how we say it can make or break us in the long run—and often, in the short run, too. As always, our communication skills are on the line.