White Papers & eBooks
In sales, we often find ourselves grappling with a false choice - do we focus on relationship building with the customer, or focus more on winning the deal at all costs? It can often seem like there is no middle ground, we have to either perform like a hardliner or try and gain the customer's favor. But it is not, in fact, an either/or situation.
This white paper explores the middle ground between building relationships and winning the deal and offers helpful tips on ways to nurture both your relationship with the customer while keeping your eye on the prize. Read more to discover how it might be the way salespeople think about their customer relationships that prevents them from focusing on and winning the deal.
JMReid Group is a training company that provides sales programs with this middle ground at top of mind. If you like what you read, contact us in the interest of your sales team at www.jmreidgroup.com.
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Imagine your sales team gets invited to attend an exclusive networking event filled with senior decision-makers at companies that fit your ideal customer profile.
Would you expect them to do their homework before they arrive at the event? How would you expect them to behave at the event? Would they grab a cocktail and stand against the wall for the entire event, quietly making comments to people as they pass?
Or would they work the room, confidently striking up conversations with people they’ve researched online, connected with and began developing authentic relationships proving they have the experience these buyers are seeking from a seller?
As a sales leader, you’d never hire a rep who couldn’t represent your brand at an important event without proven experience and know-how to conduct meaningful conversations with qualified buyers.
This is precisely how high-performing and experienced sales professionals approach digital selling with LinkedIn.
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THE KEY IS TO ADDRESS THE UNIQUE CHALLENGES OF SELLING OVER THE PHONE.
There are two immediate challenges: Inside sales is different and selling over the phone is difficult. If you manage an inside sales or telesales team, you realize these as the unique hurdles to selling and managing customers over the phone. The purpose of this paper is to share with you experience gained from research in hundreds of organizations since 1996 that will help you respond to areas that are inhibiting the performance of your inside sales organization.
By reading this white paper, you will learn:
Three simple steps to tripling your success rate over the phone.
The one reason a lower level of contact will sponsor you to a higher-level contact.
The top two techniques for building value over the phone.
Keys to leaving a highly-effective voicemail.
How to overcome the five common challenges to discovering honest needs.
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You are about to embark on a journey that is going to help you to book, sell, and retain like never before.
This book reveals:
What has changed in our B2B industry/profession, how to cope with the change, and what skills should one acquire to thrive?
What should you change/improve to book, close, and retain more than ever?
What resources are valuable to keep on your road to success?
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
― Alvin Toffler
Click below to download this eBook.
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Integrity Solutions partnered with the Sales Management Association to perform a sales coaching research survey of over 200 sales leaders at 193 organizations to answer these questions:
Is the current approach to sales coaching effective?
Does sales coaching impact a sales organization’s performance?
How do high performing sales organizations differ in their approach to sales coaching?
Our research yielded definitive and sometimes surprising answers to these questions. Click below and get this Research Brief today!
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Typically only 20% of salespeople are considered high performers. Why are so few highly successful? There are deeper reasons- reasons why salespeople succeed or fail... What actually causes your salespeople’s success? Why does most sales training cause your people to shut down? And what are the five dimensions that most influence sales’ success? This eBook will provide all the answers as well as explore the critical role of values, inner beliefs about selling itself and belief in your products in influencing sales success.
Click below to download this eBook.
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Inside organizations coaching has become common practice to address issues such as developing talent, ‘onboarding’ key leaders and supporting senior executives. Yet, there is clearly widespread opportunity to integrate some of the skills and competencies inherent in coaching into the roles of managers and contributors at all levels in an organization. We call this: the Coaching Mindset.
Click below to download this White Paper.
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WHAT IS A COACHING CULTURE?
Culture shapes behaviors inside the organization and a coaching culture is one deliberately focused on growing and nurturing talent in order to deliver key results, strengthen leadership capacities, increase retention and deepen engagement. A culture that has cultivated a coaching approach to development often demonstrates some of the following characteristics:
• Giving and receiving feedback in the service of being at one's best
• Focusing on opportunities to help members of one's team grow
• Operating in teams with clear goals and roles
• Developing others when it matters most
• Asking and empowering more than telling and fixing
When coaching is embedded through all levels of an organization it becomes the predominant approach to working and leading together with a goal of building a best-in-class organization by building great leaders.
Click below to download this White Paper.
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ASK MORE, TELL LESS
Many of the skills of a great coach are equally effective for a great leader - emotional intelligence, able to provide feedback, capable of creating strong working relationships, comfortable challenging the thinking of another, willing to ‘speak the truth’ when it’s most important, and the list goes on. Of course the question is which coaching skills might a leader adopt to get the best results in these all-important human interactions.
Click below to download this White Paper.
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How does being a strong leader equal a boost in sales? What sets you apart as a sales manager? Or maybe you’ve made a costly hiring mistake, and aren’t sure how that happened!? To discover more about your management strengths and how to have a rock star sales team, check out SalesFuel’s free white paper: "The Best Sales Manager I Ever Had."
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High-quality coaching requires not only effort and collaboration between sales managers, reps, and sales enablement professionals, but also agreement on coaching effectiveness and best practices. Without agreement, it’s hard to make improvements and drive increased sales success.
To find out how these stakeholders feel about coaching effectiveness, we surveyed nearly 300 sales reps, managers, and sales enablement professionals, asking them fundamental questions about their perceptions and preferences. While we found alignment in some areas, reps, managers, and sales enablement leaders differed in their opinions about coaching quality, coaching needs, and even the impact of coaching on results. Left unchecked, differences between key stakeholders on coaching quality and value can pose a significant risk to revenue goals, and even threaten the relationship between reps and managers.
Click below to download and learn what the data showed, what it means, and how you can use this information to improve coaching efforts at your organization.
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This preview chapter will allow you a peek into this guide to the iterative organization, the only kind of organization that can learn and adapt fast enough to keep up in today’s world. For anyone running a team of managers, or advising someone who does, it describes the fundamental behaviors that create iteration, explains how to implement them, and includes videos and online assessment to get the process started. Iterate defines what management really is and helps readers create a fast, flexible, focused management team that does it well.
Ed Muzio, award-winning author, CEO, and "one of the planet’s clearest thinkers on management practice," provides a research-based blueprint for a management team that will take the next best step for the organization in any situation. This book enables senior leadership, front line and middle management, and human resource executives to equip their teams with both knowledge and practical skills so that they not only understand their own purpose but also perform that purpose well amidst ever-changing conditions. Iterate will help readers create measurable business results on any management team, of any size, in any industry where complex work and frequent change are the norm.
Click below to download this preview.
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The following excerpt is from "A Practical Guide to Getting Sales Teams to Prospect," by Wendy Weiss, The Queen of Cold Calling™
In The Feeling Good Handbook, Dr. Burns lists "Ten Forms of Twisted Thinking" that occur when people are depressed. My years of training and coaching sales professionals have made it clear that people who are not depressed can fall into these twisted ways of thinking, too — and many, many sales professionals, unfortunately, employ "twisted thinking" when it comes to prospecting.
Click below to download this excerpt and for the link to download the complete eBook
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Branded currency plays a critical role in a merchant’s marketing mix and customer retention strategy. Gift cards, points, loyalty, rewards and promotional value all help merchants expand their market share, reach new corporate customers and retain those customers.
As branded currency continues to evolve and promotional and loyalty programs grow more complex, merchants are increasingly teaming up with specialized prepaid card companies to turbocharge their B2B gift card sales.
From basic fulfillment to lead management and fraud prevention, this guide is designed to walk merchants through the considerations of setting up and launching a successful B2B gift card program.
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How to use video in your sales enablement practice to help your reps ramp up more quickly, sell more efficiently, and share best practices more easily.
Click below to download this Whitepaper.
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Across the nation, sales managers are struggling.
They struggle to keep up with deadlines, with reporting, with setting and hitting goals, and with managing and motivating their sales teams. SalesFuel hears these sentiments at every conference, at every training session, and every day from our own clients. There is not enough time. And most definitely, there is no time for sales coaching.
The developers and researchers at SalesFuel were tired of hearing sales managers say, "Oh, I’m swamped with bazillions of things to do. I don’t have time to sit down and have hour-long conversations with each sales rep every week." So, they created a tool specifically to address this no-time epidemic and to disrupt the way we think about managing sales forces forever. It is time for a sea change in sales management. And, it’s time for adaptive sales coaching.
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We have identified five potential areas of failure in sales process/sales methodology implementation in the midst of data-driven sales transformation.
These areas are broad and multifaceted, but we have explained them within the context of the business issue, and their effects on process implementation, as well as the way that shifting process implementations can affect business issues.
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Soft skills play a key role in your sales reps' ability to successfully turn a prospect into a client.
This eBook discusses how your sales team can put themselves in their prospects' shoes emotionally, overcome any objection thrown at them and close the sale.
Click below to download this eBook.
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The book represents an ingenious guide on how to achieve peak performance in sales, your career, and life. It is written by 27 exceptional entrepreneurs and sales leaders. If finding excellence in sales were like climbing to the top of a mountain, we offer you here 673 years of climbing to the top of the sales mountain. You can hike your way up to the summit in 52 pages.
The book has two main parts:
"The Process" chapter represents the most important hard-earned lessons, on the following topics: Sales Development, Negotiation/Closing, and Customer Success.
"The Career" chapter is profound in its simplicity. "The Career" chapter tells you about our heroes’ North Star or what key ingredients brought success, in their long and fruitful careers.
This book is a treasure trove. We hope you find the guidance you are searching for and some new valuable insights as you browse through these pages.
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A New Look at Sales Onboarding
Sales organizations onboard new employees differently now than they did just five years ago. This transition to modern learning practices reflects exciting new opportunities for today’s professionals in Sales Enablement and Training as well as Learning and Development to transform onboarding into an organizational capability that drives growth.
We’ve helped over a hundred organizations build out successful modern onboarding programs and gained perspective on themes that consistently emerge among top performers. We’ll illustrate these throughout this guide while giving you tactical recommendations for driving better and faster onboarding today
Click below to download this White paper.
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Everyone seems to recognize that sales managers should be coaching. But how? What exactly should they do to maximize their limited and valuable time to get the results they need?
In this eBook on Sales Coaching Excellence, Mike Kunkle of Transforming Sales result explains how to maximize results from coaching:
Determine where to spend your limited coaching time
Use the ROAM model to analyze gaps and know what to coach
Determine how to close the gaps (the best solution)
Use a behavioral model for field training that gets results
Use a behavioral model for sales coaching that gets results
Get into a regular cadence of coaching
Download Transforming Sales Results' eBook, "Sales Coaching Excellence" today and get started on your journey to a best-in-class sales force.
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Are you struggling to improve adoption of your sales methodology or deliver outcomes with your sales performance improvement initiatives? Do you want to guide behavior changes in your sales force? Or do you simply want to improve the outcomes and ROI for your sales training?
Click below to download your copy of Transforming Sales Results' latest eBook, "The Sales Learning System with the 5 Stages of Sales Mastery & Behavior Change: How to Get Adoption and Deliver Outcomes with your Sales Performance Improvement Initiatives."
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Map our your unique sales process in minutes. A well-designed sales process allows the replication of best practices, introduces a shared sales language, discipline, and minimizes risks for both buyer and seller. It's a powerful concept. But, where to begin?
Download this interactive Excel tool to:
Define your ideal customer profile.
Identify which prospects to pursue (and which not to).
Capture knowledge and best practices from your team.
Outline qualifying criteria, milestones and steps that build value.
Sequence steps and milestones to ensure pipeline momentum.
In short: plug in your information and get some inspiration from this tool - finish with a killer sales process to increase win-rates and deal sizes!
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Sales is in an effectiveness crisis, with 47% of sales professionals failing (according to CSO Insights studies). It's easy to blame outside factors. But the truth is, if we're going to turn sales performance around, we have to take a good, hard look at sales process.
To achieve consistent results, your sales team needs an actionable and measurable sales process consisting of your best practices. It needs to be repeatable and easy to follow.
Download this white paper to:
Learn why mapping out a formalized sales process is worth the effort.
Get practical guidance on how to do it successfully.
Learn how technology makes effective execution achievable for any sales organization.
See inside an organization that increased their profit margin by 50% by better executing their sales strategy.
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